In the fast-paced digital world, A/B testing, also known as split testing, is a fundamental method for comparing two versions of a digital asset—like a webpage or email—to see which performs better against specific goals. It works by showing a ‘Control’ version and a ‘Variation’ version with a specific change to different parts of your audience simultaneously. At its core, A/B testing is a practical application of a randomized controlled experiment, allowing you to isolate the impact of a change and understand cause-and-effect relationships between modifications and user behavior. Its primary value is shifting important business decisions from intuition to concrete data and empirical evidence, helping you observe actual user responses and quantify the impact of changes. This systematic approach is essential for optimizing customer experiences and driving growth.
Understanding and effectively managing the data lifecycle is essential for organizations to harness the full potential of their data assets and achieve strategic success in the digital age.
I completed the 4-week “Foundations of Digital Marketing” course from Google Career Certificates and Coursera in April 2023, a segment of Google’s Professional Certificate program. It explores digital marketing, e-commerce, essential skills, and job prospects, with practical insights into historical changes, benefits, challenges, and inclusive marketing practices.
In this post, I’ll be discussing key data-related subjects and sharing my feedback and review of data analytics courses available on Coursera. I’ll also dedicate a blog post to cover the foundation of data analytics, a crucial component leading up to the Google Data Analytics Certification program. Data analysis involves collecting, transforming, and organizing data to draw conclusions and guide decision-making.
Foundations of Digital Marketing is a course provided by Google Career Certificates and Coursera. This is a 4-week course that I have completed in April 2023. The course is part of Google’s Google Digital Marketing & E-commerce Professional Certificate program which has 7 courses. The certification is designed for a 3-6 month period of learning to teach: Digital Marketing and e-commers What people in these industries do on a day to day basis Core skills for success Landscape of job opportunities This was a very interesting course providing details on the historical changes of Digital Marketing and e-commerce. The course… Read more: Foundations of Digital Marketing, Part One
In the fast-paced digital world, A/B testing, also known as split testing, is a fundamental method for comparing two versions of a digital asset—like a webpage or email—to see which performs better against specific goals. It works by showing a ‘Control’ version and a ‘Variation’ version with a specific change to different parts of your audience simultaneously. At its core, A/B testing is a practical application of a randomized controlled experiment, allowing you to isolate the impact of a change and understand cause-and-effect relationships between modifications and user behavior. Its primary value is shifting important business decisions from intuition to concrete data and empirical evidence, helping you observe actual user responses and quantify the impact of changes. This systematic approach is essential for optimizing customer experiences and driving growth.
Understanding and effectively managing the data lifecycle is essential for organizations to harness the full potential of their data assets and achieve strategic success in the digital age.
I completed the 4-week “Foundations of Digital Marketing” course from Google Career Certificates and Coursera in April 2023, a segment of Google’s Professional Certificate program. It explores digital marketing, e-commerce, essential skills, and job prospects, with practical insights into historical changes, benefits, challenges, and inclusive marketing practices.
In this post, I’ll be discussing key data-related subjects and sharing my feedback and review of data analytics courses available on Coursera. I’ll also dedicate a blog post to cover the foundation of data analytics, a crucial component leading up to the Google Data Analytics Certification program. Data analysis involves collecting, transforming, and organizing data to draw conclusions and guide decision-making.
Foundations of Digital Marketing is a course provided by Google Career Certificates and Coursera. This is a 4-week course that I have completed in April 2023. The course is part of Google’s Google Digital Marketing & E-commerce Professional Certificate program which has 7 courses. The certification is designed for a 3-6 month period of learning to teach: Digital Marketing and e-commers What people in these industries do on a day to day basis Core skills for success Landscape of job opportunities This was a very interesting course providing details on the historical changes of Digital Marketing and e-commerce. The course… Read more: Foundations of Digital Marketing, Part One