Master Scientific Advertising
Discover timeless, practical insights from "Scientific Advertising" by Claude Hopkins and transform your advertising strategy today.
Amin Noori
I am a versatile digital marketing professional with a strong foundation in both the technical and strategic aspects of marketing. My expertise spans digital marketing strategy, automation, data analytics, SEO/SEM optimization, web development, and ethical marketing practices. I drive growth, enhance customer experiences, and ensure sustainable business success.
The Science of Choice: How A/B Testing Reveals Winning Digital Strategies
In the fast-paced digital world, A/B testing, also known as split testing, is a fundamental method for comparing two versions of a digital asset—like a webpage or email—to see which performs better against specific goals. It works by showing a 'Control' version and a 'Variation' version with a specific change to different parts of your audience simultaneously. At its core, A/B testing is a practical application of a randomized controlled experiment, allowing you to isolate the impact of a change and understand cause-and-effect relationships between modifications and user behavior. Its primary value is shifting important business decisions from intuition to concrete data and empirical evidence, helping you observe actual user responses and quantify the impact of changes. This systematic approach is essential for optimizing customer experiences and driving growth.
Mastering the Data Lifecycle: A Comprehensive Guide for Modern Organizations
Understanding and effectively managing the data lifecycle is essential for organizations to harness the full potential of their data assets and achieve strategic success in the digital age.
Think Again by Adam Grant: Embrace Growth, Curiosity, and Lifelong Learning
Unlock the power of rethinking with these 20 insightful lessons from Think Again—a guide to embracing curiosity, humility, and lifelong learning.
Shoe Dog: A Memoir by the Creator of Nike Book by Phil Knight
This memoir unveils how personal determination, cultural appreciation, and continuous innovation can overcome adversity to build an enduring legacy.
Cheaper, Faster, Better: How We Will Win the Climate War
This book offers actionable insights on how technological innovation, economic incentives, and strategic collaboration can drive global progress in the fight against climate change.
Start with Why by Simon Sinek
Uncover the power of purpose-driven leadership with Simon Sinek's Start with Why, and learn how a compelling 'Why' can inspire action, drive innovation, and create lasting impact.
Celebrating Labour Day: Honoring the Contributions of Workers Across Canada and the U.S.
Today, we pause to recognize and celebrate the immense contributions of workers who have built and continue to shape our societies. Whether you’re enjoying a well-deserved day off or reflecting on labor rights progress, Labour Day is a moment to…
Steve Jobs” by Walter Isaacson
Steve Jobs' biography reveals his legacy of quality, simplicity, and innovation, highlighting his vision that set Apple apart while underscoring the importance of balancing ambition with personal well-being.
Atomic Habits by James Clear
Discover 20 key takeaways from Atomic Habits by James Clear that offer practical, actionable insights to help you build better habits and transform your life through small, consistent changes.